any different sources informed our definition of the word loneliness.
To keep it concise here we will focus on the two loneliness study sources that had the greater impact on the development of NYX: The Cigna report and the book Loneliness, Human Nature and the Need for Social Connection.
In February 2018, Cigna partnered with Ipsos to better understand the state of loneliness in America. Using questions based on UCLA’s Loneliness Scale - a frequently referenced and acknowledged academic measure used to gauge loneliness - the Cigna Loneliness Index survey was created to focus the national conversation on the epidemic.
The survey was fielded among more than 20,000 U.S. adults ages 18 and older.
The formula behind the index involves deriving a score for each respondent based on their answers to a series of twenty statements and from there calculating a total mean score for everyone who completed the survey to obtain a national score. The index stipulates that the higher the score, the lonelier people are. Possible loneliness scores range from 20 to 80, with the total average national loneliness score in America reaching 44. Total average loneliness scores were also analyzed across different demographic groups of interest to gauge which populations are most susceptible to experiencing feelings of loneliness.
The study is sixty pages long covering a wide range of topics and comparing data for different states. We will focus here on the key findings.
Key Insights.
Loneliness has the same impact on mortality as smoking 15 cigarettes a day and is more dangerous than obesity.
Loneliness was recently updated to an epidemic. An estimated $6.7 billion in annual federal spending is attributable to social isolation. Poor social relationships were associated with a 29 percent increase in risk of coronary heart disease and a 32 percent rise in the risk of stroke, studies have shown. (Source: HRSA - Health Resources and Services Administration).
Younger generations are lonelier.
This puts to rest the idea that loneliness is experienced only by elderly people. The very same generations relying heavily on social media tools are the ones suffering the most. The fact this is also the most tech-savvy slice of the population reinforced the notion that there is an opportunity to still contribute positively with a solution as long as it appeals to the younger generations.
Loneliness will typically decrease as in-person interaction increases.
When looking at how loneliness scores vary across those with different levels of in-person interaction, results show that those who have daily in-person interactions have the lowest total average loneliness score (39.6), while the few who report never interacting with others have an average loneliness score that is 20 points higher (59.6). This trend illustrates that loneliness will typically decrease as in-person interaction increases.
Students lead the loneliness index followed close by the unemployed.
Tinder affirms over half of its user base is composed of people aged between 18-24 years, the very same generation suffering the most with loneliness. (Source: https://www.businessofapps.com/data/tinder-statistics/).
Social Media use is not a predictor of loneliness, hence can’t be the solution for it. There were no correlation found between social media use and an increase of a decrease of the feeling of loneliness.
People looking at their friends on social media constantly report depression and anxiety. Common sensations people reported include feeling that others are having fun without them, that they are not smart enough, as interesting as, or as successful as others.This again leaves the loneliness epidemic untouched by the currently availably social media outlets.
The pain of social isolation is a defense mechanism.
It is not inherently bad to feel lonely. This feeling incentivize people to gather, which contributed to our survival as a species. Social pain has a similar mechanism as physical pain, in the sense it protects the individual from the dangers of isolation and the advantages of maintain proximity. (Source: Loneliness, Human Nature and the Need for Social Connection)
The feeling of loneliness can also emerge on people that are not physically isolated.
Some people will report being lonely for feeling disconnected or “not-belonging” to the group, even when participating on a group. The assistant has to do better than create random encounter opportunities. The ideal scenario is one where both users feel the have something in common with each other. (Source: Loneliness, Human Nature and the Need for Social Connection)
Common examples of social mechanisms that combat loneliness are Rotary Clubs and religious congregations.
The same generations suffering the most with loneliness are the ones not in the habit of congregating in physical places like clubs or churches. The social mechanisms in place to tackle the epidemic are failing to provide a true sense of community. (Source: Loneliness, Human Nature and the Need for Social Connection)
